The northern Great Barrier Reef is an incredible underwater ecosystem, and is home to magnificent marine life. However, these majestic species are being threatened by commercial gill net fishing. Last year, WWF-Australia’s supporters helped buy and remove the last full-time commercial gill net from the northern Great Barrier Reef. This was the first step in our journey to create a Net-Free North.

Which is why VisionDirect has partnered with WWF-Australia to upcycle 100% of the gill net into sustainable sunglasses.